Four Seasons ILTM 2016
In 2016 we were back to the Travel Week Tradeshow, in São Paulo. This time we had a more ambitious briefing. We had to tell Four Season’s whole history in a 20m panel and create a learning campaign focused on travel agencies.
We used their tree icon logo as base to create the visual assets and played around with the wind, taking the experience, philosophy and work ethic throughout the passing years.
At the end, we designed their initials (FS) with the remaining leafs, so people could paint them and understand that the company is made from people and that they are part of it.
We had an incredible result with the approach, getting our client a series of new meetings and compliments on the art.
What we’ve done to help the client